Altınyıldız Classics Rebrand

Design & Art Direction

SEPTEMBER is the advertising agency for ALTINYILDIZ CLASSICS - menswear brand operating in Turkey under the umbrella of Boyner Holding. With a focus on delivering style, fit and comfort at a reasonable price point, the brand has built a solid reputation, thanks to its dynamic retail strategies and 180+ stores nationwide. In 2017, the brand went for an overhaul and repositioning, which required a revamp of its visual identity to better reflect the new direction.

Holding some consistency from the previous logo to help maintain recognition, the new visual identity we proposed included an optimized version of the original logotype, along with the addition of a simplistic emblem – combining a star symbol (Altınyıldız means Golden Star in Turkish) with the letter ‘A’. The updated logo is then applied to the full spectrum of ALTINYILDIZ CLASSICS communications.

Altınyıldız Classics  Rebrand
Altınyıldız Classics  Rebrand
Altınyıldız Classics  Rebrand
Altınyıldız Classics  Rebrand
Altınyıldız Classics  Rebrand
Design & Art Direction - Doğukan Karapınar