Creative Direction & Strategy, Design & Art Direction
SS18 advertising campaign is the first major move into a new segment for the established men’s ready to wear brand, ALTINYILDIZ CLASSICS. Aimed to highlight the brand’s repositioning as the essential outfitter for the modern man on his daily routines and special occassions, the campaign, with the tagline ‘Dress Like a Star’, is fronted by famed Turkish actor Burak Özçivit who is captured at an equestrian estate located in north Istanbul.